MEDIA RELATIONS

The news media is constantly evolving, resulting in certain modes of promotion becoming outdated, and even obsolete. It usually takes more than a basic press release to grab the media’s attention and generate publicity. Successful efforts require an intuitive understanding of the news media, what key decision makers are looking for, as well as the know how to strategically deliver the message.

The professionals at The Intrepid Group have developed and fine-tuned their understanding of what makes news. Years of experience in media relations, coupled with experience in journalism, enables the Intrepid team to identify strong news angles and formulate compelling messaging when promoting companies and products. The Agency incorporates both creativity and persistence in PR writing and pitching, resulting in positive coverage.

Additionally, The Intrepid Group has developed strong relationships with journalists, editors and producers in Salt Lake and other key markets around the country. The Intrepid Group works with media outlets in such epicenters as New York, Los Angeles, Las Vegas and Chicago on a regular basis.

We are confident in our ability to identify the story, research and develop the message, and reach the right media contacts through the most effective channel – whether it calls for a media event, a custom pitch, a simple press release, or a phone call.

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The Intrepid Group is a leader in Utah public media relations, Las Vegas public media relations, West Coast public media relations and national public media relations. The Intrepid Group has gained a reputation for national, regional and Utah public relations, Las Vegas PR, media relations, public involvement, crisis communication, crisis response, crisis communication planning, media interview training, Utah product launches, Salt Lake public relations, Utah and Las Vegas real estate public relations, marketing and advertising, community relations, media stunts, public relations writing, restaurant public relations, and media tours.