WALK THE WALK

The Intrepid Group developed “Walk the Walk,” a statewide competition to motivate teachers and administrators to be more active and to promote healthy lifestyles in Utah elementary schools, for Educators Mutual Insurance Association (EMIA). The program, which experienced participation from 150 schools statewide, offered free pedometers and activities guides as part of a contest during April 2006 to discover Utah’s Most Active Teacher and Most Active Administrator. The winners, who received $500 for their school for healthy equipment and activities and a retreat to a resort in Midway, each walked more than 1 million steps. “Walk the Walk” also offered bonus steps to teachers for activities with students and for developing and implementing a healthy classroom plan.

The program had a profound reciprocating effect on students who followed the example of their teachers. For EMIA, “Walk the Walk” provided an important vehicle for communicating to the organization’s key audiences. In addition, The Intrepid Group secured more than $60,000 in media equivalent publicity.

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The Intrepid Group is a leader in Utah community relations programs, Las Vegas community relations programs, community relations school programs and West Coast community relations programs. The Intrepid Group has gained a reputation for regional and Utah community relations school programs. In addition, The Intrepid Group is experts on national, regional and Utah public relations, Las Vegas PR, media relations, public involvement, crisis communication, crisis response, crisis communication planning, media interview training, Utah product launches, Salt Lake public relations, Utah and Las Vegas real estate public relations, marketing and advertising, community relations, creative public relations, media stunts, public relations writing, restaurant public relations, and media tours.