THE POLYNESIAN CULTURAL CENTER

The Intrepid Group organized four media tours for the Polynesian Cultural Center (three to Hawaii and one to New York), which resulted in more than $5 million in media advertising equivalent publicity. Coverage included a cover story in Delta Airline’s Sky magazine, appearances on CBS’s “The Early Show” and “Fox and Friends,” segments on PRI’s “Marketplace” and “Savvy Traveler,” and articles in RedBook, Luxury Las Vegas, Salt Lake magazine,” The Salt Lake Tribune, The Deseret Morning News, Provo Daily Herald and The Ensign. In addition, a documentary about the Center produced during LDS General Conference was viewed by a television audience of more than 2 million.

< BACK

The Intrepid Group is a leader in Utah media tours, Las Vegas media tours, Colorado media tours and New Mexico media tours. The Intrepid Group has gained a reputation for travel and tourism public relations and travel and tourism promotions, including developing and executing leading destination media tours. In addition, The Intrepid Group is experts on national, regional and Utah public relations, Las Vegas PR, media relations, public involvement, crisis communication, crisis response, crisis communication planning, media interview training, Utah product launches, Salt Lake public relations, Utah and Las Vegas real estate public relations, marketing and advertising, community relations, creative public relations, media stunts, public relations writing, restaurant public relations, and media tours.