THE EDUCATORS MUTUAL APPLE TREE

The Intrepid Group developed a community relations campaign for Educators Mutual Insurance Association to provide back-to-school clothing for children living in Salt Lake’s homeless shelter. The Agency developed a partnership with a highly rated FM radio station, a popular local television program and a clothing retailer. Apple tree displays, which included paper apples with the names and clothing requests from a school-aged child living at the shelter, were set up at the retailer and the radio station. Individuals who made a donation received a real apple and a certificate for 20 percent off a personal clothing item. The campaign resulted in $80,000 in media advertising equivalent for the client while providing a complete outfit, including pants, shirt and shoes, as well as school supplies for every school-aged child living in the shelter.

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The Intrepid Group is a leader in Utah community relations programs, Las Vegas community relations programs, community relations school programs and West Coast community relations programs. The Intrepid Group has gained a reputation for regional and Utah community relations school programs. In addition, The Intrepid Group is experts on national, regional and Utah public relations, Las Vegas PR, media relations, public involvement, crisis communication, crisis response, crisis communication planning, media interview training, Utah product launches, Salt Lake public relations, Utah and Las Vegas real estate public relations, marketing and advertising, community relations, creative public relations, media stunts, public relations writing, restaurant public relations, and media tours.