BELLEHAVENS

When BelleHavens launched its destination club, the company faced two challenges: Differentiating itself from established industry players; and informing consumers about the benefits of the new and emerging destination club concept.

The Intrepid Group helped BelleHavens identify its key messages and most newsworthy elements, then took the BelleHavens story to the media on a New York media tour. The Agency also identified the industry’s beat reporters and developed strong relationships with key freelancer reporters and editors. The New York media tour and additional media relation tactics resulted in coverage in such publications as the Wall Street Journal, The New York Times, Robb Report Vacation Homes, Stratos and Money magazine. These efforts reached nearly 6 million readers, helped position BelleHavens among the industry leaders, and resulted in increased sales.

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The Intrepid Group is a leader in New York media tours, Los Angeles media tours, Las Vegas media tours and San Francisco media tours. The Intrepid Group has gained a reputation for providing national, regional and Salt Lake product launches. The Intrepid Group is experts on national, regional and Utah public relations, Las Vegas PR, media relations, public involvement, crisis communication, crisis response, crisis communication planning, media interview training, Salt Lake public relations, Utah product launches, Utah and Las Vegas real estate public relations, marketing and advertising, community relations, creative public relations, media stunts, public relations writing, restaurant public relations, and media tours.