DANIELS SUMMIT LODGE

The Intrepid Group has worked with Daniels Summit Lodge, one of Utah’s and the Rocky Mountain’s premiere snowmobiling venues, for the past four years and has helped the company to greatly increase awareness and business. Efforts have included garnering coverage for the annual opening of the snowmobiling season on The Weather Channel and CNN as well as significant features in Utah and regional publications.

In an effort to create additional buzz for the 2005 opener, The Intrepid Group created the “First Tracks Club,” a group of daredevil snowmobilers who don only swimsuits for the first run of the season. Stories about the event aired 24 times in Utah over a three-day period as well as in markets from California to Maine. The coverage resulted in Daniels Summit Lodge being inundated with inquiries and bookings leading to an all-time record season in 2005-2006 that exceeded previous years by more than 30 percent.

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The Intrepid Group is a leader in Midway public relations, Heber Valley PR and Park City public relations, Utah public relations and event management. The Intrepid Group has gained a reputation for travel and tourism public relations and travel and tourism promotions, including developing and executing leading destination media tours. In addition, the Intrepid Group is experts on national, regional and Utah public relations, Salt Lake public relations, media relations, public involvement, crisis communication, Utah product launches, community relations, media interview training, creative public relations, media stunts, public relations writing, restaurant public relations, and media tours.